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Trafalgar enters the residential property sales sector

Trafalgar, the national property management and sectional title insurance specialist, has entered the residential property sales arena with an estate agency service focused exclusively on sectional title and home owners association units, complementing the group’s core business management focus on the same property types. Trafalgar will ensure that potential buyers are provided detailed information and guidance concerning the financial and management status of the body corporate or home owners association which are typically not well covered, yet  are extremely important for the long term asset growth of the property, comments Andrew Schaefer, MD of the Trafalgar Group. Benefiting from Trafalgar’s existing branch infrastructure, systems and capacity, together with the availability of very cost effective online sales administration and advertising systems, Trafalgar will be selling units at a significantly discounted commission rate of 3.75%.


“High commission structures which have not changed over a decade and more, cannot be justified any longer, given modern technology and the Internet, which supports a whole new property sales experience at significantly reduced advertising costs and administration time,” says Schaefer. The opportunity to utilise cost effective online channels to connect buyers and properties for sale in a highly cost effective and time efficient manner supports a lower sales commission and improved value to both sellers and therefore buyers as well.

Online portals advertising properties for sale with buyer friendly features such as multi-criteria searches with sorting options, extensive photo galleries and video tours, alerts, friend referrals and direct electronic access to making contact with the relevant estate agent to ask for more information or to book a viewing, are a click away. Online desktop valuation reports applying detailed statistical modelling to deeds office and sales data are now also readily available, greatly simplifying property valuations and compressing time and associated costs for a typical sales transaction. “The bottom line is we are modernising the residential property sales experience and passing the significant savings on to buyers and sellers, together with addressing the typical information gap concerning the financial wellbeing of the body corporate or home owners association.,” adds Schaefer. “We are hoping Trafalgar’s standard sales commission of 3.75% (ex VAT) will be of interest and perceived as a fair deal in an industry often challenged with credibility and trust.”

Trafalgar’s sale service is open for business in Gauteng and KZN with a national rollout planned in the second half of 2013.

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